Over the last two years there has been an increase in authors establishing teams of readers, or a Launch Team, to assist in the launch process.
I’m a big fan of these as they are such a practical way a reader can support an author. I’ve been a member of a few such teams for authors in both the fiction and non-fiction worlds. Some teams have ended with the launch and others have continued on to include further book releases. The first one I joined two years ago, is still running, and has evolved across a further two or three content launches.
I wrote a post on establishing a Launch Team from an author’s perspective for ACFW. You can read that here if you like. I thought I’d use my blog to encourage readers to join one.
What is a Launch Team?
Simply put, it’s a group of people who actively support the release of a new book. It generally involves the author inviting people via FB posts, Tweets, and/or emails, and offering to provide them with some “exclusives”. In return, the team members will promote the release with reviews, social media postings and such like. Think of the team as an author’s inner tribe and/or cheer squad.